![]() The new HeatGear OG utilizes the fit and fabric of the 1996 apparel – it’s thicker, more compressive, and ultra-cooling. Nothing Hits Like the Original: Under Armour HeatGear OG ![]() Córdova, who also plays for Mexico’s National Soccer Team, will be part of the brand’s soccer campaigns in both Mexico and the Hispanic markets in the United States. Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Mexican Soccer Champion Sebastián Cordova Joins the Under Armour Athlete Roster Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.Ĭurry Brand Honors Hollywood Icon Bruce Lee Under Armour’s Breakthrough Fiber-Shed Test Method Now Available For Industryįollowing years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. When I hear those three simple words, I feel motivated to just keep pushing–for my family, my teammates on the court, and the women’s basketball community all over the world.” – Aliyah Boston, College Champion That’s what it means to Protect This House.” – Kelsey Plum, WNBA Champion “It’s an absolute honor to be working with Under Armour on the revival of Protect This House. If you want something, you’ve got to go get it–for yourself and for your team. No one will hand anything to you, and you’re not entitled to anything in this life. You just have to be consistent with how you show up. Twenty years later, Protect This House is still a rallying cry that ignites a fire within athletes–it’s about believing in yourself, having a sense of pride, and pushing yourself to your limit to accomplish greatness for yourself and your team, both on and off the court.” – Stephen Curry, 4x NBA Champion “To young athletes with big dreams: anyone can become a dawg. And Under Armour is going back to its roots with the revival of Protect This House, but evolving it to apply to today. “Everyone has to come back to their roots at some point.
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